Genie Dist Logo-Material-Lifts 2

Genie Australia has announced Platform Sales Australia as its new distributor for its aluminium range in NSW and the ACT, and the Sydney-based dealer will be well stocked when it goes to market.

Platform Sales Australia (PSA) is presenting the full range of material lifts and AWP access equipment manufactured by Genie, including the the GL’s, SLA’s, SLC’s and even the company’s iconic gas hoists. David Collins, Director of PSA, commented that “Brad Lawrence, General Manager of Terex Aerial Work Platforms (AWP) Australia, almost fell over when he received an additional order for the original Genie hoist. This is the unit which helped launch Genie in 1966.”

Strong relationship

This latest linking with Genie rounds out the PSA narrative almost a decade after its inception by Collins and partner John Lyon. “We started Platform Sales because of Genie in 2006,” said Collins. “We were approached to sell Genie products after we had grown our own reputation for importing specialised EWP products.” As the first retail agency to represent Genie in NSW, it is fitting that the new alliance leaves PSA distributing the full range of aluminium products, thus cementing their long-standing relationship.

Best in the market

As far as Collins is concerned, Genie is a strong brand and the best in the market for material lifts and access equipment. “We don’t associate ourselves with products purely to make a quick sale,” he said. “It’s about quality in this industry, and if you don’t have a quality machine, you’ll end up paying for it. If there are product problems or warranty issues, this creates complications for distributors such as us.” In Collins’ opinion, working with US manufactured products is important as this ensures reliable, high caliber machines which they are confident in. “At the end of the day, you have to be happy with the products you are selling.”

Collins conceded that there are Asian competitors in the material lifts space, however he wanted rental companies to expect flawed products, warranties and service levels. “I prefer products that resist downtime,” he said. “This represents the bigger picture rather than saving a few dollars.”

Brent Markwell, Regional Sales Manager NSW/ACT, is delighted Platform Sales has linked with Genie as an aluminium distributor. “David Collins and John Lyon have proven marketing strategy and are very highly placed when it comes to search engine enquiries,” said Brent. “They are the perfect fit as our aluminium distributor in NSW and the ACT because they are very passionate about our products.”

Moving forward it is clear the the strong relationship that Genie and PSA have will continue to assist in providing businesses with highly reputable, quality machines across New South Wales and the Australian Capital Territory, and both manufacturer and distributor are looking forward to the future of their partnership.

Credit: taken from Genie’s official website <>, written in collaboration with PSA.